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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
By Catherine Kaputa
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Paperback
Book cover for 9781857885811
 
With Al Ries (other contributor) | from Nicholas Brealey (June 16, 2012)
9781857885811 | details & prices | 272 pages | 6.00 × 9.00 × 1.00 in. | 0.78 lbs | List price $19.95
About: Even the smallest idea can have BIG impact when positioned correctly.