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Basic Marketing Research: A Decision-Making Approach
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Hardcover
3 edition from Prentice Hall (September 15, 2008)
9780136037903 | details & prices | 645 pages | 8.50 × 10.75 × 1.00 in. | 3.50 lbs | List price $220.40
About: Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
About: Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
3 pck har/ edition from Prentice Hall (September 1, 2008)
9780137155934 | details & prices | 645 pages | 8.75 × 10.75 × 1.25 in. | 3.65 lbs | List price $217.16
About: For undergraduate-level courses in Marketing Research.
About: For undergraduate-level courses in Marketing Research.