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Basic Marketing Research: A Decision-making Approach
By Naresh K. Malhotra
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Bibliographic Detail
Publisher Prentice Hall
Publication date September 1, 2008
Pages 645
Binding Hardcover
Edition 3 pck har/
Book category Adult Non-Fiction
ISBN-13 9780137155934
ISBN-10 013715593X
Dimensions 1.25 by 8.75 by 10.75 in.
Weight 3.65 lbs.
Availability§ Out of Print
Original list price $217.16
§As reported by publisher
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Summaries and Reviews
Amazon.com description: Product Description: For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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