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Achieving Customer Mindshare Through Public Relations: Industry Leaders on Understanding the Consumer's Needs, Developing a Strategic Pl;an, and Creating a Buzz
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Paperback
Book cover for 9781596227996
 
from Aspatore Books (June 30, 2007)
9781596227996 | details & prices | 95 pages | 5.25 × 8.25 × 0.25 in. | 0.30 lbs | List price $54.95
About: Achieving Customer Mindshare through Public Relations is an authoritative, insiders perspective on the key strategies for gaining, measuring, and maintaining the evolving concept of mindshare.