Amazon.com description: Product Description: Achieving Customer Mindshare through Public Relations is an authoritative, insiders perspective on the key strategies for gaining, measuring, and maintaining the evolving concept of mindshare. Featuring presidents and CEOs representing some of the nations leading public relations firms, this book provides a broad, yet comprehensive overview of the process involved in making the consumer the best advocate of your brand. Discussing the importance of developing a stand-out reputation in a bustling marketplace, these authors articulate the finer points of an industry in which customer loyalty translates into increased revenues. From targeting the right audience to utilizing new media channels, these authorities offer practical and adaptable strategies for breaking through todays barrage of media to attain market mindshare. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts offer an insiders glimpse into this competitive industry. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the worlds most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Brian Maloney and Margie Fox, Partners, Maloney & Fox LLC - ""Distinctive, Different, Singular. Maloney & Fox: The Distiffingular Agency"" 2. Ágnes Huff, Ph.D., President and CEO, Ágnes Huff Communications Group LLC - ""Mastering Positive Mindshare"" 3. Gwinavere A. Johnston, CEO, JohnstonWelles Public Relations - ""What Matters: Who You Are and What You Do"" 4. Jane Grant, President, Pierson Grant Public Relations - ""If Youre Not Delivering Service and Results, Youre in the Wrong Business"" 5. Mike Swenson, President, Barkley Public Relations - ""Cause Branding: Making Emotional Connections"" 6. Richard J. Wolff, Ph.D., Chief Executive Officer, The Global Consulting Group - ""Capturing Mindshare in a Complex Communications Environment"" 7. Hilary JM Topper, MPA, President and CEO, HJMT Communications LLC - ""Achieving Mindshare: A Step-by-Step How-to""