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Achieving Customer Mindshare Through Public Relations: Industry Leaders on Understanding the Consumer's Needs, Developing a Strategic Pl;an, and Creating a Buzz
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Product Description: Achieving Customer Mindshare through Public Relations is an authoritative, insiders perspective on the key strategies for gaining, measuring, and maintaining the evolving concept of mindshare. Featuring presidents and CEOs representing some of the nations leading public relations firms, this book provides a broad, yet comprehensive overview of the process involved in making the consumer the best advocate of your brand...read more
By Margie Fox (contributor), Jane Grant (other contributor), Huff (contributor), Gwinavere A. Johnston (contributor) and Brian Maloney (contributor)
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Paperback:

9781596227996 | Aspatore Books, June 30, 2007, cover price $54.95 | About this edition: Achieving Customer Mindshare through Public Relations is an authoritative, insiders perspective on the key strategies for gaining, measuring, and maintaining the evolving concept of mindshare.

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