Product Description: A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how...read more

Product Description: A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how...read more

Product Description: Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value...read more

Product Description: A volume in Research in Management Consulting Series Editor Anthony F. Buono, Bentley University This book is the 20th volume in the Research in Management Consulting series and the sixth major collaboration with Henri Savall, Véronique Zardet, and their team of intervener-researchers from the Socio- Economic Institute for Firms and Organizations (ISEOR) in Lyon-Écully, France...read more

Ten years of research uncover the secret source of growth and profit …Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.   In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500.  Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G.  After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor.  This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.  Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos,  Grow unlocks the code for twenty-first century business success.From the Hardcover edition.

Product Description: Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are ""external"" (e.g. different regional cultures) or ""internal"" (e.g. differences in company culture)...read more

Product Description: Offering a dynamic take on sustainable development, this volume presents the guiding principles behind the Connected Value Approach—developing collaboration between unlikely allies and encouraging the establishment of new directions while remaining connected to professional context...read more