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Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Buring Man, The Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two an
By Dan John Miller (narrator) and Grant McCracken
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Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher Brilliance Audio
Publication date May 15, 2012
Binding CD/Spoken Word
Edition Mp3 una
Book category Adult Non-Fiction
ISBN-13 9781469201832
ISBN-10 1469201836
Dimensions 0.50 by 5.25 by 7.50 in.
Weight 0.20 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $24.99
Other format details audio
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

A Culturematic is a little machine for making culture. It’s an ingenuity engine.

Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.

Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.

In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.

For the traditional producers of culture — the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D — this book will inspire new innovation and creativity.

For the emerging producers of culture — the digital players — this book will serve as a practical handbook. Culturematic: our app for creating the world anew.

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CD/Spoken Word
Book cover for 9781469201832
 
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Mp3 una edition from Brilliance Audio (May 15, 2012)
9781469201832 | details & prices | 5.25 × 7.50 × 0.50 in. | 0.20 lbs | List price $24.99
About: A Culturematic is a little machine for making culture.

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