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Chief Culture Officer: How to Create a Living, Breathing Corporation
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Summaries and Reviews description: Product Description:
The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.

Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.

Book cover for 9780465018321
from Basic Books (December 1, 2009)
9780465018321 | details & prices | 262 pages | 6.00 × 8.75 × 1.00 in. | 0.84 lbs | List price $26.95
About: Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend.
Book cover for 9780465022045
The price comparison is for this edition
from Basic Books (May 10, 2011)
9780465022045 | details & prices | 262 pages | 5.00 × 8.00 × 0.75 in. | 0.55 lbs | List price $16.99
About: The American corporation--deaf and blind to the world around it--needs a new professional.

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