Chief Culture Officer: Attract Top Talent, Grow Like Crazy, and Have an Insane Amount of Fun Doing It | This Is Marketing: You Can't Be Seen Until You Learn to See | Handbook of Anthropology in Business | The Business Writer's Handbook | Cultural Strategy | Qualitative Consumer & Marketing Research | Culturematic
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.
Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.
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