Product Description: An easy-to-understand primer on the exciting world of import/export With significant changes in technology, expanding economies, and international trade agreements, the global marketplace continues to grow and change rapidly. The United States imports approximately $1...read more

Product Description: Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities...read more

Product Description: Cada día en mayor medida, Internet está suponiendo para las empresas un canal imprescindible en el siempre complicado abordaje de los mercados internacionales. A pesar de ello, no abundan actualmente en el mercado editorial las publicaciones que contemplen de una manera sistemática las distintas áreas del conocimiento que ...read more

Comprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. New to this Edition! Completely updated to lead you into the 21st century, other changes include: *A new section on Forces for Global Integration and Market Responsiveness (Chapter 1) *New coverage (Chapter 3) on Internationalization of SMEs and of services *A new section (Chapter 4) on Individual Competitiveness and Time-Based Competition *New Chapter 5 on International Marketing Research *A new section (Chapter 6) on the EMU and the Euro *A new section (Chapter 14) on International Mobile Marketing *Comprehensive coverage of Knowledge Management and Learning Across Borders (Chapter 19) *More extensive coverage on Global Account Management (GAM) (Chapter 20) Visit www.booksites.net/hollensen to access the Global Marketing Companion Website which includes comprehensive teaching and learning resources. Svend Hollensen is an Associate Professor at the University of Southern Denmark. His books include Marketing Management, and International Marketing Research (with Marcus Schmidt), also published with Pearson Education.

Product Description: Dictionary of International Trade, 9th Edition Handbook of the Global Trade Community The industry standard! Every business has its own language, lexicon and lingo, and international trade is no exception. Consider: ad valorem, C-TPAT, most favored nation, FAST, antidumping, NAFTA, countertrade, FOB, ocean bill of lading, letter of credit, FTZ, Harmonized Tariff Schedule, IMF and chaebol...read more

This work provides an in-depth discussion of the regulatory regimes that are applied to exports from the United States as defined in the Export Administration Act. The focus is on Export Administration Regulations (EAR) and their impact on the exportation of a wide range of high tech goods and data including: computers, avionics, electronics, chemicals, aircraft engines, defense articles, and services to foreign military forces. The author provides the reader with a comprehensive review of the ten general prohibitions found in EAR and a discussion of how these prohibitions are applied as well as the policy considerations behind their application. In addition, the author provides the reader with steps to determine if regulatory requirements have been met and if any of the general prohibitions apply.

Product Description: In recent years, international trade in toxic waste and hazardous technologies by firms in rich industrialized countries has emerged as a routine practice. Many poor countries have accepted these deadly imports but are ill equipped to manage the materials safely...read more

GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global management or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes this book distinct. This text offers a three-pronged approach to Global Marketing. That approach is Foreign Entry, Local Marketing, and Global Management and this represents the structure for the text. Johansson addresses how you market an existing product in new global markets and also discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers. Most International Marketing books have a separate chapter for each of the environments (legal and regulatory, political, Business Customs, etc) and then they launch into a discussion of marketing management for global markets. However, Johansson only has a separate chapter on culture and then he integrates the rest of the environment discussions throughout the text and where appropriate. This too is a distinct feature of the text.

A clear, easy-to-understand primer on the exciting world of import/export The United States imports $1.2 trillion and exports $772 billion in goods on an annual basis. Import/Export For Dummies provides entrepreneurs and small- to medium-size businesses with the critical information they need to begin exporting their products around the world and importing goods to sell in America. This practical guide covers the ins and outs of developing or expanding operations to capture a share of this growing market, with details on the top ten countries with which America trades, from Canada to Germany to China.

Product Description: The import and export business is not just for goliath corporations. An individual armed with the right information can get in on this enormous industry. It is big business these days - to the tune of an annual $1.2 trillion in goods, according to the U...read more

Product Description: Export-Import Theory, Practices, and Procedures is the first book on the market to truly serve the needs of the academic/professional audience, going beyond the usual soft coverage of international trade operations.  Discussing theoretical issues in depth, such as the role of exports/imports in the global economy and pertinent regulatory and policy issues, this innovative text offers comprehensive explorations of import processes as well as export activities and incorporates the most relevant and current research information in these areas...read more

Product Description: Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success...read more

Product Description: Designed as a one-stop guide for exporters, their counsel and technical advisors, this one-volume source book will keep you up to date on the constantly changing regulations covering the export of a variety of technologies and products...read more