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Global Marketing: A Decision-Oriented Approach
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
from Academic Internet Pub Inc (December 31, 2010)
9781428883239 | details & prices | 206 pages | List price $33.95
5th edition from Prentice Hall (August 3, 2010)
9780273726227 | details & prices | 876 pages | 7.50 × 10.25 × 1.25 in. | 3.30 lbs | List price $210.20
4th edition from Prentice Hall (May 25, 2007)
9780273706786 | details & prices | 714 pages | 7.25 × 10.00 × 1.25 in. | 3.05 lbs | List price $204.00
3 edition from Financial Times Management (December 1, 2003)
9780273678397 | details & prices | List price $86.60
About: Comprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets.
About: Comprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets.