Looks at the history, evolution, and market status of more than six hundred brand name products.

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Product Description: In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers...read more

Product Description: "I am a boomer. Born in 1960, I was ushered into the modern era decades before the information age altered our lives forever. For me, the innovation of the personal computer and the Internet were the twin defining events of my generation...read more (view table of contents, read Amazon.com's description)

This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective", and learn about "The Sweet Spot." From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration; plus, an Introduction to Account Planning - the Consumer Insight Systems that revolutionized British Advertising.

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Examines the historical and socioeconomic roots of 'Buy American' campaigns through case studies involving William Randolph Hearst, Sam Walton, and the U.S. labor movement, analyzing the consequences for working people

The author of The Clustering of America explains how what consumers buy reflects who we are and how we live, revealing how businesses and government utilize clustering systems and geodemographics to influence opinion and choices around the world. 75,000 first printing. Tour. (view table of contents)

Looks at the history, evolution, and market status of more than six hundred brand name products.

Looks at the history, evolution, and market status of more than six hundred brand name products.

Looks at the history, evolution, and market status of more than six hundred brand name products.

Looks at the history, evolution, and market status of more than six hundred brand name products.

Product Description: This volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach. Author Chester Swenson profiles the major and emerging consumer segments and shows how to reach these markets through precisely targeted, personalized marketing campaigns that take into account a segment's demographics, attitudes, values, interests, community activities, and affiliations...read more

Product Description: As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions...read more (view table of contents, read Amazon.com's description)

Product Description: What are the real trends and traditions in the American diet? How are U.S. demographics changing and how will they impact food consumption? How do consumers view food product attributes, packaging, advertising, and brands? What can economics tell us about the changing consumer? Drawing from deomgraphic data, marketing and economic theory, and consumer behavior and lifestyle research, the authors of this book examine the underlying forces that influence these aspects of food production and the resulting implications for the entire food industry--from producer to retailer...read more

Offers a detailed analysis of geodemographic statistics, listing the forty basic lifestyle types that can be found in the country's 250,000 neighborhoods and providing a picture of how American lifestyles have changed

Analyzes the purchasing psychology of the modern consumer, provides information business managers can incorporate into a successful marketing program, and shows how to identify potential markets

Product Description: An eye-opening discussion on what makes consumers buy and how to use this information to successfully market and sell a product.