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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Bibliographic Detail
Publisher
Copy Workshop
Publication date
June 1, 2001
Binding
Paperback
Edition
New
Book category
Adult Non-Fiction
ISBN-13
9781887229098
ISBN-10
1887229094
Dimensions
0.50 by 6.25 by 9 in.
Weight
0.90 lbs.
Availability§
Out of Print
Original list price
$29.95
§As reported by publisher
Summaries and Reviews
Editions
Paperback
The price comparison is for this edition
New edition from Copy Workshop (June 1, 2001)
9781887229098 | details & prices | 6.25 × 9.00 × 0.50 in. | 0.90 lbs | List price $29.95
With Bruce Bendinger (other contributor) |
from Copy Workshop (August 1, 1997)
9781887229029 | details & prices | List price $24.95
About: This is a book about how to get to know your customer.
About: This is a book about how to get to know your customer.
from Copy Workshop (April 1, 1992)
9780962141522 | details & prices | 6.50 × 9.25 × 0.50 in. | 0.85 lbs | List price $24.95
About: Argues that effective advertising requires awareness of consumer psychology, offers advice on marketing research, and shares examples of shrewd marketing
About: Argues that effective advertising requires awareness of consumer psychology, offers advice on marketing research, and shares examples of shrewd marketing
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