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Waldemar Pfoertsch has written 6 work(s)
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Cover for 9783319206059 Cover for 9783642042133 Cover for 9783642438189 Cover for 9780136058281 Cover for 9783540253600
cover image for 9783642438189

Hardcover:

9783642042133 | 1 edition (Springer Verlag, July 30, 2010), cover price $69.99

Paperback:

9783642438189 | Springer Verlag, November 29, 2014, cover price $69.99

Paperback:

9781428855120 | Academic Internet Pub Inc, December 31, 2010, cover price $29.95

Product Description: As products become more similar, and competitive advantages dissipate, the one true differentiating factor remaining is the brand. Waldemar Pfoertsch and his colleague Phil Kotler set the stage for discussing the role of brand management in the business to business sector...read more
By Jeremy Alexis (editor), Waldemar Pfoertsch (editor), Frank Schad (editor) and Brianna Sylver (editor)

Hardcover:

9783540714958 | Springer Verlag, December 30, 2014, cover price $99.00 | About this edition: As products become more similar, and competitive advantages dissipate, the one true differentiating factor remaining is the brand.

cover image for 9783540253600
Product Description: As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes...read more

Hardcover:

9783540253600 | Springer Verlag, October 4, 2006, cover price $49.95 | About this edition: As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings.

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