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Strong Brands, Strong Relationships
By Susan Fournier (editor) and Michael Breazeale (editor)
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Bibliographic Detail
Publisher Routledge
Publication date June 11, 2015
Pages 435
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781138786837
ISBN-10 1138786837
Dimensions 1.25 by 6.25 by 9.25 in.
Weight 1.60 lbs.
Original list price $65.95
Summaries and Reviews
Amazon.com description: Product Description:

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline.

A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice.

Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.



Editions
Hardcover
Book cover for 9781138786820
 
With Susan Fournier (other contributor), Michael Breazeale (other contributor) | from Routledge (June 15, 2015); titled "Strong Brands, Strong Relationships"
9781138786820 | details & prices | 435 pages | 6.25 × 9.25 × 1.25 in. | 1.85 lbs | List price $160.00
Paperback
Book cover for 9781138786837
 
The price comparison is for this edition
With Susan Fournier (other contributor), Michael Breazeale (other contributor) | from Routledge (June 11, 2015); titled "Strong Brands, Strong Relationships"
9781138786837 | details & prices | 435 pages | 6.25 × 9.25 × 1.25 in. | 1.60 lbs | List price $65.95
About: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume.

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