Product Description: This eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns.The authors:incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices confronted in contemporary political campaigns,discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, anddraw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies...read more

Product Description: Conflict over moral, religious, social, political, and economic values fuel social movements. People form organized collectivities to promote or to oppose changes in societal norms and values. The steady growth in globalization and access to information have increased the perception of threats to identity, values, and culture...read more

Presidential campaigns are our national conversations_the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the historic 2008 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from the campaign in popular culture, political cartoons, and the effect of celebrity, the authors look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect 'political bits' of communication that comprise our voting choices, worldviews, and legislative desires.

Product Description: Message Control_a look at what shapes the news from the presidential campaign trail_comes out of the author's experience traveling with campaigns, interviews with other journalists who have covered campaigns from the road, and research on campaign news...read more

Product Description: This newly updated revision of a leading work provides a systematic and comprehensive analysis of the role of communication in American politics. A synthesis of some of the best writings in political communication from the fields of communication, political science, and social psychology, the book examines communication problems and processes common to political institutions and other functions of political life...read more