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Frank Wimmer has written 4 work(s)
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9780470687574 | John Wiley & Sons Inc, August 27, 2009, cover price N/A
9780470319550 | John Wiley & Sons Inc, May 18, 2007, cover price $90.00
Product Description: Die Kundenorientierung ist ein wesentlicher Faktor für den Erfolg von Produktinnovationen. Verena Rath entwickelt wissenschaftlich gestützte Handlungsempfehlungen zur Steigerung des innovativen Engagements von Vertrieb und Handel u...read more
Paperback:
9783834912091, titled "Kundennahe Institutionen Als Träger Innovationsrelevanten Kundenwissens: Vertrieb Und Handel Als Potenzielle Integratoren Bei Produktinnovationen" | Gabler, September 29, 2008, cover price $79.99 | About this edition: Die Kundenorientierung ist ein wesentlicher Faktor für den Erfolg von Produktinnovationen.
Product Description: Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice...read more
Hardcover:
9780470065273 | John Wiley & Sons Inc, April 20, 2007, cover price $125.00 | About this edition: Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.
Paperback:
9783409134620, titled "Software-Marketing: Grundlagen, Konzepte, Hintergründe" | Gabler, January 1, 1993, cover price $59.99
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