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Sandra Vandermerwe has written 7 work(s)
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Hardcover:
9781137395498 | 2 edition (Palgrave Macmillan, April 9, 2014), cover price $47.00
Product Description: In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes...read more
Hardcover:
9781403935038 | Palgrave Macmillan, August 7, 2004, cover price $85.00 | About this edition: In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes.
Product Description: Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage...read more (view table of contents, read Amazon.com's description)
Hardcover:
9781857882414 | Nicholas Brealey, June 1, 1999, cover price $25.00 | About this edition: Shows how a business can generate increasing returns and gain a competitive advantage by improving its customer base, escaping conventional thinking to focus on the customer rather than the product
Paperback:
9781861563071 | John Wiley & Sons Inc, February 1, 2001, cover price $55.00 | About this edition: Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage.
Offers advice to corporations on how to determine customers' needs and adapt to the constant and unpredictable changes customers go through
(view table of contents)
Hardcover:
9780471958239 | John Wiley & Sons Inc, November 1, 1996, cover price $100.00 | About this edition: Offers advice to corporations on how to determine customers' needs and adapt to the constant and unpredictable changes customers go through
Offers advice to corporations on how to determine customers' needs and adapt to the constant and unpredictable changes customers go through
Hardcover:
9789996235092 | John Wiley & Sons Inc, July 1, 1996, cover price $29.95 | About this edition: Offers advice to corporations on how to determine customers' needs and adapt to the constant and unpredictable changes customers go through
Product Description: From Tin Soldiers to Russian Dollws examines the key strategic question of the 1990s - how will companies gain market dominance now that the emphasis has shifted from products to customer service? It examines what is happening to corporate strategy and attitudes...read more
Hardcover:
9780750609746 | Butterworth-Heinemann, September 1, 1993, cover price $44.95 | About this edition: Offering a mixture of "prescriptive and descriptive information," the author discusses the current revolution in management the transition from product-focused, hierarchical companies (the tin soldiers) to consumer-focused companies committed to the interconnected relationships of the commercial milieu (the Russian dolls).
Paperback:
9780750618816 | Butterworth-Heinemann, November 1, 1994, cover price $44.95 | About this edition: From Tin Soldiers to Russian Dollws examines the key strategic question of the 1990s - how will companies gain market dominance now that the emphasis has shifted from products to customer service?
Paperback:
9780256157222 | Richard d Irwin, January 1, 1994, cover price $83.45
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