Provides guidelines for determining whether a small or midsized business is a viable candidate for expansion into the global market, and covers everything from exporting to franchising to joint ventures. Reprint.

Product Description: For businesses large and small, a global marketplace represents a source of great promise—and peril. While trade barriers have come down, and advances in communication and information technology have made new markets accessible as never before, one false move can spell disaster, especially for small and midsize companies...read more (view table of contents, read Amazon.com's description)

Product Description: Here is the complete, one-stop guide for executives who are doing business globally, or researching such moves. You will learn which countries and regions offer the highest potential for your products and services; who has succeeded and failed in these countries, and why; whether your company has taken the seven essential steps that ensure global success; how to measure the expense of entering a new market against sales potential; how to evaluate markets from the standpoint of politics and marketing as well as economics; what each country's deep-seated cultural factors are - and how to navigate the do's and don'ts; how to proceed when you're asked for bribes; how to protect your copyrights and patents abroad; when strategic alliances make sense, and when they're poison; and where to find knowledgeable local advisors who can objectively review your company's expansion plans before major investments are made...read more (view table of contents, read Amazon.com's description)

Shows how to design and implement a shared intelligence network, develop marketing systems, conduct a strategic information audit, and establish a support structure