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Tables of Contents for Global Jumpstart
Chapter/Section Title
Page #
Page Count
Preface
ix
2
Introduction
xi
1 The Global Business
1
16
2 Is Your Company a Candidate for Global Expansion?
15
20
3 The Global Marketing Audit
35
18
4 Analyzing the Opportunities
53
12
5 Researching Global Markets
65
26
6 Your Options for Going Global
91
28
7 Global Selling
119
20
8 Changes at Home
139
16
9 Measuring Your Success
155
8
Appendix I: Five Stages of Organizational Development for Small Firms
163
10
Appendix II: Creating a Global Marketing Plan
173
8
Appendix III: Resources List/Contact Information
181
2
Notes
183
2
Index
185
12
About the Authors
197