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The PDMA Toolbook 2 For New Product Development
cover image for 9780471479413
Product Description: This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer...read more
By Paul Belliveau (editor), Abbie Griffin (editor) and Stephen M. Somermeyer (editor)
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Hardcover:

9780471479413 | John Wiley & Sons Inc, October 5, 2004, cover price $105.00 | About this edition: This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service.

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