9780618641543 | Har/com edition (Houghton Mifflin College Div, July 8, 2005), cover price $190.76
9780618015467 | Pck edition (Houghton Mifflin College Div, January 1, 2000), cover price $123.95
9780618095940 | 11 cdr edition (Houghton Mifflin College Div, January 1, 2000), cover price $19.96
9780618134830 | Pck edition (Houghton Mifflin College Div, January 1, 2000), cover price $138.36 |
About this edition: Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors.
9780618820290 | 13 edition (Houghton Mifflin College Div, April 19, 2006), cover price $113.56
9780618656868 | 13 pck edition (Houghton Mifflin College Div, December 9, 2005), cover price $113.56
9780618096275 | Custom edition (Houghton Mifflin College Div, August 1, 2002), cover price $69.16
9780618248902 | 12 pap/cdr edition (Houghton Mifflin College Div, June 1, 2002), cover price $49.16 |
About this edition: In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketingâpreferred for its up-to-date, progressive content and an outstanding suite of supplements.
9780618262441 | Houghton Mifflin, April 28, 2002, cover price $131.16
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