Product Description: This package contains the following components: -0132666626: MyMarketingLab -- Access Card -- for Marketing: Defined, Explained, Applied -0132177153: Marketing: Defined, Explained, Applied

Product Description: new

A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.

Product Description: This package contains the following components:    013607569X / 9780136075691 Marketing  0137025580 / 9780137025589 MyMarketingLab -- Access Card -- for Marketing