Product Description: Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices...read more

Product Description: "Volume 31, devoted solely to the role of vanadium in life processes, offers a comprehensive and timely account of this fascinating field by 37 distinguished, international authorities. Highlights the properties of the various oxidation states of vanadium, their affinity for biogenic ligands, the effects of vanadium species on enzyme activity, the role of vanadium in nitrogenases and haloperoxidases, and more...read more