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Bibliographic Detail
Publisher
Palgrave Macmillan
Publication date
December 30, 2015
Pages
261
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781137342775
ISBN-10
1137342773
Dimensions
0.75 by 5.75 by 8.75 in.
Weight
0.76 lbs.
Published in
Great Britain
Original list price
$50.00
Summaries and Reviews
Amazon.com description: Product Description: Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices.
Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible?
This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of Sociology, Business and Management, Media and Communication, Cultural Policy and Cultural Studies.
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Listen to a podcast about the book.
Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible?
This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of Sociology, Business and Management, Media and Communication, Cultural Policy and Cultural Studies.
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Listen to a podcast about the book.
Editions
Hardcover
from Palgrave Macmillan (December 30, 2015)
9781137342805 | details & prices | 261 pages | 5.75 × 8.75 × 0.75 in. | 1.00 lbs | List price $120.00
Paperback
The price comparison is for this edition
from Palgrave Macmillan (December 30, 2015)
9781137342775 | details & prices | 261 pages | 5.75 × 8.75 × 0.75 in. | 0.76 lbs | List price $50.00
About: Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism.
About: Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism.
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