search for books and compare prices
Richard Paap has written 2 work(s)
Search for other authors with the same name
displaying 1 to 2 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
Hardcover:
9780521801669 | Cambridge Univ Pr, August 27, 2001, cover price $105.00 | About this edition: This book presents the most important and practically relevant quantitative models for marketing research.
Paperback:
9780521143653 | Reprint edition (Cambridge Univ Pr, June 10, 2010), cover price $34.99
Hardcover:
9780199242023 | Oxford Univ Pr on Demand, May 1, 2004, cover price $140.00
Paperback:
9780199242030 | Oxford Univ Pr, May 1, 2004, cover price $65.00
displaying 1 to 2 |
at end