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By
Philip Hans Franses and
Richard Paap
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Bibliographic Detail
Publisher
Cambridge Univ Pr
Publication date
August 27, 2001
Pages
206
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780521801669
ISBN-10
0521801664
Dimensions
0.75 by 6.75 by 9.75 in.
Weight
1.35 lbs.
Published in
Great Britain
Original list price
$105.00
Other format details
university press
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
Editions
Hardcover
The price comparison is for this edition
from Cambridge Univ Pr (August 27, 2001)
9780521801669 | details & prices | 206 pages | 6.75 × 9.75 × 0.75 in. | 1.35 lbs | List price $105.00
About: This book presents the most important and practically relevant quantitative models for marketing research.
About: This book presents the most important and practically relevant quantitative models for marketing research.
Paperback
Reprint edition from Cambridge Univ Pr (June 10, 2010)
9780521143653 | details & prices | 206 pages | 6.75 × 9.50 × 0.50 in. | 0.84 lbs | List price $34.99
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