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Charles H. Noble has written 2 work(s)
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Developments in Marketing Science
cover image for 9783319130774
Product Description: ​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others...read more
By Charles H. Noble (editor)
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Hardcover:

9783319130774 | Springer Verlag, March 16, 2015, cover price $179.00 | About this edition: ​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida.

Open Innovation: New Product Development Essentials From The PDMA
cover image for 9781118770771
By Serdar S. Durmusoglu (editor), Abbie Griffin (editor) and Charles H. Noble (editor)
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Hardcover:

9781118770771 | John Wiley & Sons Inc, October 13, 2014, cover price $60.00

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