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International and Global Marketing: Concepts and Cases
cover image for 9780256218947
Product Description: This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own. (view table of contents, read Amazon.com's description)
By John L. Graham (editor) and Taylor W. Meloan (editor)
See complete details on each edition (3 editions listed)

Paperback:

9780256218947 | 2 sub edition (Richard d Irwin, June 1, 1998), cover price $92.70 | About this edition: This text is a combination of 32 readings and 10 cases.
9780256218947 | 2 sub edition (Richard d Irwin, June 1, 1998), cover price $92.70 | About this edition: This text is a combination of 32 readings and 10 cases.
9780256157239 | Richard d Irwin, January 1, 1995, cover price $65.70 | also contains The Aesthetic Turn in Political Thought | About this edition: This text is a combination of 32 readings and 10 cases.

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