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Arthur Meidan has written 4 work(s)
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Product Description: Marketing Financial Services recognizes that the major function of the financial services marketer is decision making. It focuses on the major types of decisions â and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges...read more
Paperback:
9780230201187 | 2 pap/psc edition (Palgrave Macmillan, June 15, 2010), cover price $78.00 | About this edition: Marketing Financial Services recognizes that the major function of the financial services marketer is decision making.
Paperback:
9781861524539 | Thomson Learning, January 1, 1997, cover price $49.99
Hardcover:
9780201565058 | Addison-Wesley, June 1, 1993, cover price $36.00 | also contains Small Plates: Tapas, Meze & Other Bites to Share
Hardcover:
9780709935759 | Routledge Kegan & Paul, September 1, 1986, cover price $47.50
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