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Tourism Management: Analysis, Behaviour and Strategy
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Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.
By Drew Martin (editor) and Arch G. Woodside (editor)
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Hardcover:

9781845933234 | C A B Intl, March 15, 2008, cover price $190.00 | About this edition: Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour.

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