Product Description: For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view...read more

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.

Product Description: This book represents the first hospitality strategy casebook and the only one of its kind. This book compiles the best available current cases (edited for use by hospitality programs) and original cases written by the author. The cases are international in scope and so have a significant overseas market...read more (view table of contents, read Amazon.com's description)

Product Description: This revision of the author's edited collection of cases will expose readers to real world situations in the fields of hospitality marketing and management. (view table of contents, read Amazon.com's description)