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Tables of Contents for Cases in Hospitality Marketing and Management
Chapter/Section Title
Page #
Page Count
Preface
ix
8
Introduction: The Case Method
xvii
Part I The Concept of Marketing: Missions and Goals
1
42
Case One: Ritz-Carlton Hotel Company (USA)
3
10
Case Two: Hippopotamus Restaurants (France)
13
30
Part II The Marketing Environment
43
56
Case Three: The Sao Paulo Hotel (Brazil)
45
20
Case Four: Victoria Station Restaurants (USA)
65
34
Part III Operational Strategies
99
176
Case Five: Andy's Barbecue Restaurants (USA)
101
22
Case Six: Carden Park Hotel and Resort (England)
123
36
Case Seven: The Log Cabin Restaurant (USA)
159
22
Case Eight: Positioning Holiday Inn Worldwide (USA)
181
36
Case Nine: Bon Ami Restaurant (USA)
217
58
Part IV Functional Strategies
275
154
Case Ten: Sheraton Tara Weekends (USA)
277
26
Case Eleven: Royale Suites (USA)
303
16
Case Twelve: Anfi del Mar, S. A. (Canary Islands)
319
30
Case Thirteen: Eagle Crest Country Club (USA)
349
16
Case Fourteen: The Biltmore Inn (Canada)
365
32
Case Fifteen: Riu Partner Club (Spain)
397
32
Part V Integrative Case
429
Case Sixteen: Virgin Atlantic Airways (England)
431