Product Description: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society...read more

Product Description: This report analyses the results of simulations using an agent based model of financial markets to show how excessive levels of leverage in financial markets can lead to a systemic crash.

Product Description: Crawford Brough Macpherson, an extremely influential writer and teacher and Canada's pre-eminent political theorist, won an international reputation for his controversial interpretation of liberalism. In the first book to examine the entire range of Macpherson's writings, William Leiss seeks to place that interpretation of liberalism within the overall framework of Macpherson's intellectual development...read more

Product Description: The global political situation is increasingly volatile, and Hera and her sisters are sealed off from the rest of the world in southern Nevada. She is still tormented by her parents’ decision to genetically modify the brains of their twelve daughters—and by her own agreement to allow a similar procedure to be used on a much larger group of human embryos...read more

Product Description: Hera, or Empathy is the first book of the Herasaga, a three book–cycle about the lives of twelve sisters who are genetically engineered to have increased cognitive abilities. As teenagers, the sisters are forced to flee for their lives from the remote Indonesian village where they were born...read more

The first case study deals with the mad cow fiasco of 1996, one of the most expensive and tragic examples of poor risk management in the last twenty-five years. For ten years the British government failed to acknowledge the possibility of a link between mad cow disease and Creuzfeldt-Jakob disease, the human equivalent, until increased scientific evidence and public pressure forced them to take action, resulting in the slaughter of more than one million cattle. The second study looks at what is commonly known as hamburger disease, caused by a virulent form of the E. coli bacterium, which has struck thousands and killed over thirty people in the last few years. Despite its widespread effects, it is unclear whether scientific knowledge on preventing the disease is reaching the public. Other case studies include the use of a genetically engineered hormone to increase milk production in cows, health risks associated with silicone breast implants, public controversies surrounding dioxins and PCBs, and the introduction of agricultural biotechnology. These case studies show that institutions routinely fail to communicate the scientific basis of various high-profile risks. These failures to inform the public make it difficult for governments, industry, and society to manage risk controversies sensibly and often result in massive costs. With its detailed analyses of specific risk management controversies, Mad Cows and Mother's Milk will help us avoid future mistakes.

Product Description: The essential problem is the failure to recognize that controversies over risks are "normal events" in modern society and as such will be with us for the foreseeable future. Three key propositions define these events: risk management decisions are inherently disputable; public perceptions of risk are legitimate and should be treated as such; the public needs to be intensively involved in the processes of risk evaluation and management...read more (view table of contents, read Amazon.com's description)

Product Description: William Leiss and Christina Chociolko explain that controversies arise in part because many participants try to avoid assuming full responsibility for the consequences of the risk-taking they advocate. For example, one can indulge in the pleasure of nicotine addiction despite an awareness of the health risks and count on a publicly funded health care system to assume the responsibility for dealing with the resulting illnesses...read more

Product Description: In Part One Leiss traces the idea of the domination of nature from the Renaissance to the nineteenth century. Francis Bacon's seminal work provides the pivotal point for this discussion and, through an original interpretation of Bacon's thought, Leiss shows how momentous ambiguities in the idea were incorporated into modern thought...read more (view table of contents, read Amazon.com's description)

Product Description: From the introduction: "Standing at the threshold of modern times, Francis Bacon saw in experimental science and technological innovation the keys to humanity's future. Human history to that point, he thought, was an endlessly repeated cycle of despair and false hopes...read more

Product Description: Crawford Brough Macpherson, an extremely influential writer and teacher and Canada's pre-eminent political theorist, won an international reputation for his controversial interpretation of liberalism. In the first book to examine the entire range of Macpherson's writings, William Leiss seeks to place that interpretation of liberalism within the overall framework of Macpherson's intellectual development...read more

Product Description: Focusing on two key themes - property and the state - Leiss tracks Macpherson's analysis of the contradictions of liberal-democracy through all of his writings, beginning with his 1935 M.A. thesis supervised by Harold Laski at LSE...read more

Product Description: Consumerism and capitalist and socialist industry have reached the point where state power is legitimatized by its ability to increase the number of commodities. A unique culture has been created in which marketing is the main social bond...read more

Product Description: Book by