Product Description: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society...read more

Product Description: This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles...read more

Seductive and controversial, Estados Unidos/United States pulsates with passion, intrigue and political ambition as financial titans clash over US-Mexican immigration policies.This tightly woven novel extrapolates present trends to construct a plot packed with powerful conflicts and human emotions. In doing so, the novel focuses on three formidable characters: the wealthy and influential Esteban Sanchez, his brilliant, captivating son, Carlos, and the woman Carlos loves, Janet Graham, whose goal is to reach high political office. While Esteban and Carlos work separately behind the scenes to implement border-cracking legislation for an ambitious union between the U.S. and Mexico, other forces come into play: "The moment had arrived. Time to begin the beguine. How the world would dance! Regrettable, even painful, the pilot lamented, the numbers that would be sacrificed. Yet as Spartacus and Bolivar, Joan of Arc and George Patton knew, only slaughter could galvanize a government, so slaughter it would be."The lunacy has to be stopped.Carlos is convinced that once Janet truly understands Mexico, she will support his vision. In her relentless quest to internalize Mexican culture, she unearths the roadmap to a better tomorrow.The Klines' firsthand experiences and additional research make this novel both explicative and riveting.

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play.Stephen Kline looks at the history and development of children’s play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children’s mass media—books, comics, film and television—and that of the specialty stores such as Toys ‘R’ Us, revealing how the opportunity to reach large audiences of children was a pivotal point in developing new approaches to advertising.In a powerful re-examination of the debates about the cultural effects of mass media, and in particular television, Out of the Garden asks whether we should allow our children’s play culture to be primarily defined and created by marketing strategists, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young. (view table of contents)