search for books and compare prices
George Lazarus has written 1 work(s)
Search for other authors with the same name
displaying 1 to 1 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
Hardcover:
9780870949494 | Irwin Professional Pub, January 1, 1988, cover price $30.00 | About this edition: Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products
displaying 1 to 1 |
at end