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Marketing Immunity: Breaking Through Customer Resistance
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Hardcover
Book cover for 9780870949494
 
from Irwin Professional Pub (January 1, 1988)
9780870949494 | details & prices | 6.25 × 9.50 × 0.75 in. | 0.95 lbs | List price $30.00
About: Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products