Product Description: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve...read more

A troubador engages in a series of tests to win the hand of a princess, but as time passes, he realizes there is a prize more precious than the cold-hearted princess