search for books and compare prices
The Routledge Companion to Ethnic Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Ahmad Jamal (other contributor), Lisa Pe±aloza (other contributor) |
from Routledge (June 23, 2015)
9780415643634 | details & prices | 362 pages | 7.00 × 9.75 × 1.00 in. | 1.80 lbs | List price $210.00
About: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial.
About: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial.