9780534559625 | 7 sub edition (Wadsworth Pub Co, July 1, 1999), cover price $131.95 | About this edition: This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).

9781111836832 | 11 edition (Wadsworth Pub Co, January 6, 2012), cover price $132.95 | About this edition: Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects.

9780495568827 | 10th edition (Wadsworth Pub Co, March 11, 2009), cover price $145.95 | About this edition: This text is intended for the introductory public relations course, which may be titled Introduction to Public Relations or Public Relations Principles.

9780495091325 | 9 edition (Wadsworth Pub Co, April 28, 2006), cover price $85.95 | About this edition: Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations.

9780534562632 | Wadsworth Pub Co, July 1, 2003, cover price $82.95

9780275929114 | Praeger Pub Text, May 23, 1988, cover price $64.00 | About this edition: This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community.