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Strategic Marketing: Theory and Applications for Competitive Advantage
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Product Description: Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
By Adri Jonker
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9780199044931 | 2 edition (Oxford Univ Pr, January 1, 2016), cover price $40.00 | About this edition: Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

displaying 1 to 1 | at end