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Strategic Marketing: Theory and Applications for Competitive Advantage
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Paperback
With Michael Goldman, Pierre Joubert, Frikkie Herbst, Sean Mccoy |
2 edition from Oxford Univ Pr (January 1, 2016)
9780199044931 | details & prices | 400 pages | List price $40.00
About: Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
About: Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.