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Soren Hougaard has written 2 work(s)
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Product Description: In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance...read more
Hardcover:
9783642032424 | 2 edition (Springer Verlag, October 1, 2009), cover price $79.99
Paperback:
9783642444203 | 2 edition (Springer Verlag, November 29, 2014), cover price $79.99 | About this edition: In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.
Product Description: Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved...read more
Paperback:
9783642061516 | Springer Verlag, December 16, 2004, cover price $109.00 | About this edition: Successful business ideas are not so much about talent as about a systematic approach.
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