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Mogens Bjerre has written 5 work(s)
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Cover for 9780415443265 Cover for 9780415443272 Cover for 9781138804692 Cover for 9783642032424 Cover for 9783642444203 Cover for 9781845422981 Cover for 9788763001267 Cover for 9783540431619 Cover for 9783540018704
cover image for 9781138804692
Product Description: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years...read more

Hardcover:

9781138804685 | 2 edition (Routledge, November 30, 2015), cover price $160.00
9780415443265 | 1 edition (Routledge, February 20, 2009), cover price $180.00 | About this edition: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.

Paperback:

9781138804692 | 2 pap/psc edition (Routledge, December 1, 2015), cover price $59.95 | About this edition: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority.
9780415443272 | Routledge, February 20, 2009, cover price $58.95 | About this edition: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.

Miscellaneous:

9780203996171 | Routledge, December 19, 2008, cover price $47.95

cover image for 9783642444203
Product Description: In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance...read more

Hardcover:

9783642032424 | 2 edition (Springer Verlag, October 1, 2009), cover price $79.99 | About this edition: In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.

Paperback:

9783642444203 | 2 edition (Springer Verlag, November 29, 2014), cover price $79.99 | About this edition: In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.

cover image for 9788763001267
By Mogens Bjerre (editor) and Herbert Kotzab (editor)

Paperback:

9788763001267 | Copenhagen Business School Pr, March 1, 2005, cover price $44.00

cover image for 9783540018704
Product Description: There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms...read more

Hardcover:

9783540431619 | Springer Verlag, May 1, 2002, cover price $89.95

Paperback:

9783540018704 | Springer Verlag, June 30, 2004, cover price $99.00 | About this edition: There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing.

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