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Influence of National Culture on Customers' Cross Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan
cover image for 9780415828642
Product Description: The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services...read more
By Jung Kee Hong and You-Il Lee
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Hardcover:

9780415828642, titled "The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan" | Routledge, April 14, 2014, cover price $160.00 | About this edition: The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services.

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