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Influence of National Culture on Customers' Cross Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan
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Hardcover
from Routledge (April 14, 2014); titled "The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan"
9780415828642 | details & prices | 189 pages | 6.50 × 9.00 × 0.50 in. | 0.92 lbs | List price $160.00
About: The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services.
About: The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services.