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David A. Holdford, Ph. D. has written 1 work(s)
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Product Description: Provides a practical guide on marketing pharmaceutical services. This comprehensive resource equips pharmacists and pharmacy students with the basic principles of marketing, while building an understanding of the need for marketing pharmaceutical services...read more (view table of contents, read Amazon.com's description)

Paperback:

9781582120041 | Amer Pharmacists Assn, April 1, 2003, cover price $52.00 | About this edition: Provides a practical guide on marketing pharmaceutical services.

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