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Marketing for Pharmacists
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Bibliographic Detail
Publisher
Amer Pharmacists Assn
Publication date
April 1, 2003
Pages
298
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781582120041
ISBN-10
1582120048
Dimensions
0.75 by 6.25 by 9 in.
Availability§
Out of Print
Original list price
$52.00
§As reported by publisher
Amazon.com says people who bought this book also bought:
Pharmacy Practice and the Law | Selling the Invisible | Essentials of Pharmacoeconomics | HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Pharmacy Practice and the Law | Selling the Invisible | Essentials of Pharmacoeconomics | HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Provides a practical guide on marketing pharmaceutical services. This comprehensive resource equips pharmacists and pharmacy students with the basic principles of marketing, while building an understanding of the need for marketing pharmaceutical services. Readers will develop a more strategic thought process for solving pharmacist marketing problems, and the ability to apply marketing strategies to pharmacy problems. Marketing theory is augmented by case studies, vignettes, and examples, all specific to pharmacy practice.
Editions
Paperback
The price comparison is for this edition
from Amer Pharmacists Assn (April 1, 2003)
9781582120041 | details & prices | 298 pages | 6.25 × 9.00 × 0.75 in. | 0.96 lbs | List price $52.00
About: Provides a practical guide on marketing pharmaceutical services.
About: Provides a practical guide on marketing pharmaceutical services.
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