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Martin Hird has written 3 work(s)
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Hardcover:
9781137002327 | Palgrave Macmillan, December 10, 2014, cover price $48.00
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firmâs strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Hardcover:
9780415641135 | Reprint edition (Routledge, November 26, 2012), cover price $155.00
9780709938118 | Routledge Kegan & Paul, October 1, 1986, cover price $55.00
Paperback:
9780415752022 | Reprint edition (Routledge, March 19, 2014), cover price $54.95
9780709938415 | Routledge Kegan & Paul, September 1, 1986, cover price $19.00 | About this edition: This book is a basic text for international marketing courses.
Hardcover:
9780230222595 | Palgrave Macmillan, May 15, 2010, cover price $64.00
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