An operations manual for managers of large and mid-size companies explains how to cope with aggressive competition in the global business environment. (view table of contents)

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Written for managers needing to address innovations such as biotechnology, information technology, and the Internet in their business practices, this handbook addresses the different technological approaches for incumbent firms versus upstarts, strategies for competitor intelligence, as well as partnering and deploying emerging technologies. Intermediate.

Argues that managers can find unexpected rewards by actively addressing professional uncertainties, demonstrating how the unpredictability of the future can enable opportunities, and explaining how to develop and analyze multiple industry scenarios using an options approach and making real-time adjustments. 30,000 first printing. (view table of contents)

Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

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Written in an engaging and readable style, this practical guide is a must for both beginners and seasoned professionals. The step-by-step game plan will transform speech-making from a teeth-chattering ordeal to a rewarding experience that can benefit any career and company.